A friend posted this interesting promotional site, I Have The Bug, for the Travel Channel on Facebook. All I have to say is it's brilliant. Sure it's a little superfluous, but it's entertaining. The site moves you along a variety of amusing travel scenarios and choices with a soothing female narrator commenting on each decision. All of this is to decide your travel personality in order to recommend the proper shows on the travel channel to treat you. The animated game quiz is entertaining and fun and leads directly to a payoff involving the client. I love to travel, but I confess I've never really watched the Travel Channel. That may change now though as I'm seriously considering checking out some of the recommended shows.
The site is integrated with Facebook Connect too, which allows you to share your travel personality assessment with any Facebook friends who have taken the quiz.
I'm a Navigator, what are you? Find out at www.ihavethebug.com.
Do you know what agency did this work for the travel channel? Or was it done in house?
ReplyDeleteAccording to this AdPulp post, Moroch out of Dallas is responsible for all the recent Travel Channel stuff.
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