Awhile ago, I posted about the Big Ten's logo issue with adding a few more teams. Their old logo reflected the 11th edition with a nice, subtle 11 within the logo. Well, the new logo was unveiled and unfortunately, it's not nearly as sweet as the old logo's negative space 11.
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Old logo |
Apparently foreseeing that the number of teams in the Big Ten conference will continue to change over the years, the organization has simply reverted to a B10 reference within the logo. See the I in Big is really a one? And then the G is formed to look like a 0? It took me awhile to figure it out. I saw the 1 right away, but didn't catch the 0 until I saw the B10/BIG logo with the B in black. It doesn't really have the same purpose or point as the 11 did in the old logo, but oh well. It could've been worse.