The Creative Cooler
Tuesday, January 25, 2011

Starbucks Chooses Siren Over Recognized Name

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Okay, I realize I'm committing the cardinal sin of blogging by being oh, about 2 weeks or so late to the punch, but I was blissfully lyi...
Monday, December 13, 2010

The B10

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Awhile ago, I posted about the Big Ten's logo issue with adding a few more teams. Their old logo reflected the 11th edition with a nice,...
Thursday, November 11, 2010

SMOKING IS BAD FOR YOU!!!

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At least that's what the F.D.A. wants to make sure you realize every time you pick up a pack of cigarettes. They just released some of t...
Friday, October 29, 2010

The (Twitter) Empowered Consumer

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I just got the upgrade to Adobe CS5 yesterday. Yep, it was a pretty sweet day—until Photoshop CS5 started crashing my computer regularly. ...
Monday, October 18, 2010

The Gap's Brand Boomerang

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Original Logo New Logo A little over a week ago the Gap suddenly announced a new logo . A very generic logo that boiled down their ico...
2 comments:
Friday, September 10, 2010

Does This Guerilla Marketing Campaign Help or Hurt?

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Guerilla marketing is a tricky, but coveted thing in the world of advertising. It can be a highly effective tool, but it in this particular ...
1 comment:
Thursday, September 9, 2010

The Promise of HTML5

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I'm not a developer. I learned some HTML and CSS back in school in the days of HTML tables and Flash was the only way to break out of th...
Wednesday, September 8, 2010

Pepsi's Successful CSR Program

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Earlier this year, Pepsi announced a $20 million corporate social responsibility (CSR) campaign, in lieu of its traditional Super Bowl spo...
Friday, August 20, 2010

Should Brands Really Be Politicking?

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Earlier this year, the Supreme Court made a wildly unpopular decision to eliminate the limitations for corporate entities' campaign con...
Thursday, July 15, 2010

Old Spice, W+K and the Invention of Real Time Advertising

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If you haven't heard about the Old Spice campaign from the brilliant minds at Wieden + Kennedy , you must have unplugged yourself from ...
2 comments:
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