Guerilla marketing is a tricky, but coveted thing in the world of advertising. It can be a highly effective tool, but it in this particular ...

I'm not a developer. I learned some HTML and CSS back in school in the days of HTML tables and Flash was the only way to break out of th...

Earlier this year, Pepsi announced a $20 million corporate social responsibility (CSR) campaign, in lieu of its traditional Super Bowl spo...

Earlier this year, the Supreme Court made a wildly unpopular decision to eliminate the limitations for corporate entities' campaign con...

If you haven't heard about the Old Spice campaign from the brilliant minds at Wieden + Kennedy , you must have unplugged yourself from ...

If you haven't already heard, the YMCA has officially embraced its nickname The Y (note the web address though). Maybe it's just me...

When was the last time you used MapQuest ? Anyone? I think the last time I ventured to that site was through a link on an out of date websit...

So Volvo running another contest to win a Volvo surrounding this summer's release of latest Twilight movie, Eclipse. They ran a similar ...

Unless you're an official sponsor, guerilla marketing tactics are not welcome at the World Cup. Take note of Dutch beer maker, Bavaria, ...

Let me preface this post with the fact that sports and general sports knowledge is not my strong suit, but when my very sports knowledgeable...