Okay, I realize I'm committing the cardinal sin of blogging by being oh, about 2 weeks or so late to the punch, but I was blissfully lyi...

Awhile ago, I posted about the Big Ten's logo issue with adding a few more teams. Their old logo reflected the 11th edition with a nice,...

Original Logo New Logo A little over a week ago the Gap suddenly announced a new logo . A very generic logo that boiled down their ico...

If you haven't already heard, the YMCA has officially embraced its nickname The Y (note the web address though). Maybe it's just me...

When was the last time you used MapQuest ? Anyone? I think the last time I ventured to that site was through a link on an out of date websit...

The Moulin Rouge , Paris's famous cabaret, has a new identity and I must say I'm a fan. If you're familar with the Moulin Rouge,...

On Monday, United and Continental Airlines merged. You probably read about it in the news and maybe you even saw the 'new' logo. T...

Chipotle recently rolled out a new logo and while it didn't get the greatest review from Brand New , I'm digging it. I do agree wit...

According to AdAge , Tropicana sales plummeted 20% between Jan. 1 and Feb. 22 after they launched the botched redesign (left). Late Februar...

Large corporations aren't the only ones capable of botching a rebranding job. The state of Wisconsin unveiled their new logo today and ...

We've been ripping apart a lot of brand redesigns lately, so on a more upbeat note, I wanted to share the 2009 Rebranding Awards so we ...

If Pepsi's new logos weren't smiling enough for you, Kraft Foods corporate has decided to make their logo 'happier' too. Lu...

That's right. Tropicana announced today that after complaints from consumers they will be reverting to their old packaging starting next...

So remember when Pepsi came out with its new logos a few months ago? The varying 'smiles' of the Pepsi logo? Well, it appears that ...

Everyone knows the Tropicana image of the orange with a straw sticking out of it—it's been around forever. I remember as a kid actually...

Via Brand New , my favorite source for the latest logo redesigns, Sprite is the latest in the soft drink industry to revamp their logo. I...

Back in July we posted about Anheuser Busch being bought by Belgian brewer InBev and the subtle change in Budweiser's ads from the sal...

In the past few months we've blogged about new logo redesigns for Applebee's , Walmart and Best Buy , and it seems that Pepsi is no...

Yes, Best Buy seems to have jumped on the bandwagon of updating its logo to be cleaner and more modern. Similar to my post a few months ago ...

Retail giant, Walmart, is changing its logo and signage . Walmart is ditching its hyphen and all caps letters for a 'friendlier' loo...