tag:blogger.com,1999:blog-6973385176024266341.post2156429157365651925..comments2023-11-29T22:48:49.849-06:00Comments on The Creative Cooler: The Gap's Brand BoomerangChristinehttp://www.blogger.com/profile/16534923097160591419noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6973385176024266341.post-73383917737841069492010-10-20T09:36:25.687-05:002010-10-20T09:36:25.687-05:00Yes, Brand New had a theory on that as well. I'...Yes, <a href="http://www.underconsideration.com/brandnew/archives/follow-up_gapgate.php" rel="nofollow">Brand New</a> had a theory on that as well. I'm not sure where I stand on that idea. If it was a PR stunt, they pulled it off quite well and the timing of their <a href="http://www.underconsideration.com/brandnew/archives/fits_like_a_glove.php" rel="nofollow">Gap Body Fit brand launch</a> might be a little too coincidental. If it was a PR stunt though, it's a bit risky to be playing around with your logo isn't it?Christinehttps://www.blogger.com/profile/16534923097160591419noreply@blogger.comtag:blogger.com,1999:blog-6973385176024266341.post-2526083786085506762010-10-19T20:18:48.709-05:002010-10-19T20:18:48.709-05:00Here's my take: The Gap logo redesign is a ver...Here's my take: The Gap logo redesign is a very cleverly concocted PR strategy. One carefully designed to reboot public mindshare and reignite Gap’s slumping sales.<br /><br />I bet Gap's social media strategists sat in a room and came up with this plan: Create an ugly logo on purpose then tell everyone crowdsourcing the redesign with an open contest is the answer, then capitalize on the fallout and revert back to the original design.<br />In short, get people talking, tweeting, blogging, sharing and creating mash-ups of the new Gap logo everywhere online.<br />Only time will tell if this all pans out into something.Darryl Jonckheerehttp://www.darryljonckheere.com/blognoreply@blogger.com