Wednesday, July 25, 2012

Fight For Kisses

It's almost shameful that I wasn't aware of this ad until last week when my non-advertising boyfriend showed me this ad shown to him in a presentation on branding at work. (I'm maintaining it's because it's a french brand—I think). It's a four year old ad that's brilliant—with a great follow through component as well. Check it out:

I'm not a big fan of the video game-like graphics for the animation, but it makes sense with the online game conclusion. It's a testament to the ad that it's still running and relevant over four years after it's inception. It's also a testament that as a girl who's razor brand knowledge stopped at Gillette, that I now know and remember Wilkinson as a brand.

Maybe it's because the ad strikes the a true note—even for someone without kids. I played this ad for a friend with a 3-year-old son. She kept laughing and saying, "It's so true though!"

The online game is pretty fun too—you can fight with such devilish weapons as pillows and teddy bears. It definitely had my non-gaming boyfriend playing it for some time. Check it out at Wilkinson's website!

Monday, July 23, 2012

The Guardian's Three Little Pigs Mini Movie Ad—Does it Work?

This is a tad delayed, but I recently watched some of the popular ads from the Cannes Film Festival and this one struck a cord. It was entertaining, original and made it's point well. It falls into what you would probably classify as a mini-movie ad in that's it's a few minutes long—but well worth it!

What do you think? When this type of advert started coming out a number of years ago, I was a little skeptical that they'd fly since most commercials are not entertaining enough to hold a viewer's attention for that long. The few that I'd seen didn't fall into that category—few commercials do. This one, however, I wanted to watch a few times—not unlike the famous IKEA Lamp commercial (watch it if you haven't before).